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About Ian

  • I'm the principal of august communication consultants, where I assist clients with online communication strategy, campaign planning, project management and content development. I work both directly with client companies across a range of industries, and in collaboration with marketing and design agencies that have short and long term needs that align with my skills.

    My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.

    Want to know more? You can read a bit of trivia about me here, or send me an email.

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About Us

Most Web site About Us pages (or sections) seem designed to do two things:

  1. Offend no one.
  2. Create the appearance that anything is within the realm of possibility for the site owner.
That's why About Us pages are almost always insufferably bad. Not to mention useless.

At AListApart.com, Erin Kissane goes into great detail about the various kinds of bad About Us pages, and offers some helpful advice.


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New Business Journal Op-Ed: "Biz Lit"

My latest op-ed is now online. In it, I discuss where my relationship with business writing went wrong. An excerpt:

The [Jack: Straight from the Gut] era became the time of hype and mysticism -- when I could learn how to supercharge my business or energize my enterprise. A time when I could become a purple cow or take advantage of the big moo. An age of learning from the ape in the corner office and keeping track of who was moving my cheese. When any skill could be mastered in 10 days or 10 steps, or came in a box. Not to mention a time to revel in the sanitized, ghost-writer channeled heroics of retired superstar CEOs.
Read it (please).


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Op-Ed? Check

Great relief here. My semi-regular op-ed for the Business Journal was due today. I turned it in today. Like I said, great relief.

I try to stay ahead of writing deadlines – try. I'm more of a push-the-deadline kind of writer and haven't been able to change.

In this case I wasn't intentionally running out the clock. I've been unusually busy. Between a growing database marketing campaign and preparing to present Web site creative to a client - plus a few other projects that are in start up mode - there's not been a lot of spare time.