Dave Winer and Robert Scoble discuss innovation. Rather, Winer addresses innovation while Scoble occasionally confuses "innovative" with "cool" and "better". While the back and forth is interesting, the discussion bogs down because Winer's talking about big-picture innovation, while Scoble often focuses on incremental improvements as kinda, maybe, sorta innovation.
The real meat of the article is whether Microsoft can drive innovation and fight off irrelevance. Sorry, but improving Windows error messages isn't the kind of "innovation" that will save them.
Technorati Tags: innovation, wsj
About Ian
- I'm the principal of august communication consultants, where I assist clients with online communication strategy, campaign planning, project management and content development. I work both directly with client companies across a range of industries, and in collaboration with marketing and design agencies that have short and long term needs that align with my skills.
My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.
Want to know more? You can read a bit of trivia about me here, or send me an email.
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Starting Points
- Start with my riff on viral marketing, an example of how online collaboration is simpler and more effective than ever, an alternative take on productivity and my case for aligning marketing and technology.
Also, for those of you looking for my review of the Minox 35, it's here.
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