My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.
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Interested in where marketing is headed in the next 12-18 months?
The concept of "customer engagement" has deservedly taken some heat because it's so vaguely defined. However, Gallup has taken what seems like a reasonable stab at quantifying engagement.
Technorati Tags: customer+engagement, gallup
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Also, for those of you looking for my review of the Minox 35, it's here.
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