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Doc Searls muses on the delusional nature of relationship marketing, and points out a missing piece: Customers aren't sufficiently equipped to relate to vendors.
This is useful reading for anyone immersed (or about to be) in CRM.
Technorati Tags: crm, vrm, relationship+marketing, vendor+management
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Also, for those of you looking for my review of the Minox 35, it's here.
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