My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.
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MTV was a cultural influence. Was. Now, as this post clearly illustrates, it reaches far fewer people than YouTube and MySpace. Why? Two way communication matters more than content.
Here's an idea: You stand a better chance of influencing your industry if you converse and collaborate with the people (customers, vendors, journalists, etc.) in and around it, than if you broadcast your messages and content.
Technorati Tags: conversations, content, communication
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Also, for those of you looking for my review of the Minox 35, it's here.
Agree!
Posted by: eirikso | November 06, 2006 at 05:31 AM