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  • I'm the principal of august communication consultants, where I assist clients with online communication strategy, campaign planning, project management and content development. I work both directly with client companies across a range of industries, and in collaboration with marketing and design agencies that have short and long term needs that align with my skills.

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Netflix Prize

Netflix wants to improve the accuracy of movie recommendations by 10%. What do they do? Hire consultants? Programmers? Team up with a university? No, in a new twist on the practice of crowdsourcing, they offer a $1 million grand prize to the first team to succeed.

An interesting idea that scored a publicity coup in the bargain.

More: Chris Anderson explains why more accurate DVD recommendations are worth $1 million.

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Posted on October 13, 2006 in Ideas, Internet |

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