My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.
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Pay attention to this. The money quote:
"You've also got pronounced changes in consumer behavior while they're consuming media," said Tom French, director at McKinsey. "And ad spending is decreasingly reflecting consumer behavior."More evidence that marketers need to continually question what they're doing, and why.
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Also, for those of you looking for my review of the Minox 35, it's here.
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