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About Ian

  • I'm the principal of august communication consultants, where I assist clients with online communication strategy, campaign planning, project management and content development. I work both directly with client companies across a range of industries, and in collaboration with marketing and design agencies that have short and long term needs that align with my skills.

    My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.

    Want to know more? You can read a bit of trivia about me here, or send me an email.

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About Us

Most Web site About Us pages (or sections) seem designed to do two things:

  1. Offend no one.
  2. Create the appearance that anything is within the realm of possibility for the site owner.
That's why About Us pages are almost always insufferably bad. Not to mention useless.

At AListApart.com, Erin Kissane goes into great detail about the various kinds of bad About Us pages, and offers some helpful advice.


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