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From Church of the Customer, interesting stats on Word of Mouth. A key figure:
92%: Percentage of word of mouth conversations that occur offline; 71% of those occur face-to-face, and 21% occur by phone.Implication: Marketers should consider thinking of the Internet as a medium for seeding ideas, not necessarily spreading them (although it certainly can do that).
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Also, for those of you looking for my review of the Minox 35, it's here.
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