The Antithesis of the 53,651

I spent much of last week talking to non-technical folks about blogging, podcasting, tagging, and other aspects of online social networking. Generally, these people aren't bloggers, don't use Flickr, and del.icio.us isn't on their radar. They're more concerned about getting things done than finding the latest, techiest idea. The discussions were eye-opening all the way around.

I value technology. I understand it's utility. I spend a lot of time counseling clients about how to incorporate it into problem solving. But the folks I really enjoy working with aren't the early adopters. Rather, they're people who are primarily focused on solving business problems. They don't see tech as the first resort, nor as the last. Rather, they need solutions that work, and if it involves trying something innovative - well, they do excited about it, but it's not driving them either.

They're the antithesis of the 53,651. And there's something vastly more exciting about drawing a connection between a client's pain and an elegant, appropriate tech solution than to simply point an already tech savvy buddy to the latest iteration of Web 2.0.


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