David R. Murray Shouts From His Silo

Ragan-ite David Murray protests that bloggers just aren't that enlightening when it comes to showing him and his readers the importance of social media. He heaps scorn on communication consultant Allan Jenkins ("a nobody in the communication business") and pleads:

"I’ve been reading [Jenkins's blog] for a year. And still, I don’t seem to have my mind around social media. How long is this supposed to take for a person of average intelligence?”

Later, he pops up at Jenkins's place to remind us that he is part of the conversation.

Okay, I know I spouted off on how "getting it" isn't enough. But I've got to ask, does Murray?

Is he part of the discussion if his work is behind a pay wall? If he doesn't bother to link to blogs he criticizes? If the only way to offer feedback is by sending him email?

Never mind the gatekeeper mentally that separates the masses into nobodies and somebodies.

Sounds like the way media worked in the 1990s, but what do I know? I'm a nobody, too. But I agree with fellow nobody Eric Eggerston that Murray has a sincere interest in seeing hard evidence of social media's impact. I just think Murray stands a better chance of someone taking him seriously if he first demonstrates an understanding of the basics of social media.

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