New Business Journal Op-Ed: "Biz Lit"
My latest op-ed is now online. In it, I discuss where my relationship with business writing went wrong. An excerpt:
The [Jack: Straight from the Gut] era became the time of hype and mysticism -- when I could learn how to supercharge my business or energize my enterprise. A time when I could become a purple cow or take advantage of the big moo. An age of learning from the ape in the corner office and keeping track of who was moving my cheese. When any skill could be mastered in 10 days or 10 steps, or came in a box. Not to mention a time to revel in the sanitized, ghost-writer channeled heroics of retired superstar CEOs.Read it (please).
Technorati Tags: writing, bizlit, opinion


Comments