My Photo

About Ian

  • I'm the principal of august communication consultants, where I assist clients with online communication strategy, campaign planning, project management and content development. I work both directly with client companies across a range of industries, and in collaboration with marketing and design agencies that have short and long term needs that align with my skills.

    My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.

    Want to know more? You can read a bit of trivia about me here, or send me an email.

Subscribe

License

« Review: "Naked Conversations" | Main | Is Blogging Just About Getting It ? »

A very bad business idea

Wondering what to do with the information on those business cards you've collected from customers, prospects, friends, family, vendors, and who knows who else? That's right - sell it. Don't think of it as turning cold calling salemen, spammers, and other complete strangers loose on those who have relationships with you. Instead, think of it as helping others while - first and foremost - helping yourself.

On the surface, Jigsaw is bad enough. But look at the privacy policy, which reassures members that their information, unlike that of the poor innocents who are stuck in Jigsaw's business database, is plenty safe. It's almost to the point of self-parody.


Technorati Tags: ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/422188/4547401

Listed below are links to weblogs that reference A very bad business idea:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In