Not So Fast There, Speedy

Blogs are simple. You can go from nothing to blogging in minutes. Yada yada yada.

That's not the case for complex organizations that want to blog. As this Marketing Sherpa story demonstrates.

In the not too distant past I found myself consulting with a global tech company that wanted to blog. They "got" blogging, but they had plenty of valid reasons to take baby steps. We had to consider, among other things:

• Security of the technical infrastructure, including the vulnerability of the blogging app that would sit on their server
  
• Corporate policies for posting and disclosure of information
• Recruiting bloggers from within he organization
• Blog marketing
  

Clearly, jumping and Blogger and letting rip wasn't the solution. Sometimes friction in the process is a good thing. By going against the grain of the "do it now, do it fast" CW, we had time to create and implement a thoughtful approach that meshed with the company's culture.