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About Ian

  • I'm the principal of august communication consultants, where I assist clients with online communication strategy, campaign planning, project management and content development. I work both directly with client companies across a range of industries, and in collaboration with marketing and design agencies that have short and long term needs that align with my skills.

    My industry experience includes apparel, hospitality, technology, life sciences, consumer package goods, logistics, recreation and education. I’m happy to share relevant examples and case studies.

    Want to know more? You can read a bit of trivia about me here, or send me an email.

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Biz Lit

business books

The folks at InBubbleWrap.com have been too kind. Four additions to my bookshelf, so far. If you haven't signed up, it's not too late.

At the moment, however, I'm deep in Naked Conversations. The subtitle sums it up: "how blogs are changing the way businesses talk with customers." It's worth a review, and once I'm finished I'll post one. Check back.

I'm a longtime, avid reader of business books. During a couple of phases in my professional life I sent out periodic reviews of relevant biz books to colleagues and friends. Apparently these adhoc e-zines were a hit, since I got many (generally positive) comments and some encouragement to keep doing it. My interest might seem out of place for a guy who studied Southern US literature in college, but the whole business genre has spawned some excellent reading. It's fertile ground - ideas, passion for the subject and good writing come together to create engaging books. 

There's also a load of vanity-driven dreck (I'm thinking of you, Jack Welch), but that's easy enough to avoid. What's the alternative? Here are a few I've found particularly worthwhile:

  • The Great Game of Business, Jack Stack. Forget the all-too-easily-forgettable Who Moved My Cheese? The Great Game pointedly shows that while crisis is a great motivator, it's better to change before you have no other choice. Not to mention the empowerment that results from giving employees responsibility for their futures, and a share of the rewards.
  • Leadership is an Art, Max DePree. A brief, simple, and very human look at the qualities of a leader from the founder of Herman Miller.
  • The Eng@ged Customer, Hans Peter Brondmo. It was written in 2000. It's about email. Not too relevant anymore, right? Nope. The underlying ideas are still valid.

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