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From Church of the Customer, news of a new report that indicates Word of Mouth marketing is gaining at the expense of traditional advertising. The top three findings:
1. The consumer is in control
2. There is a growing distrust of advertising messages
3. Empowered consumers are not just negative, they are fighting back
Yesterday I noted that public cynicism is going to drive future approaches to advertising. This is just another data point supporting that idea.
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Also, for those of you looking for my review of the Minox 35, it's here.
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