Through site visitors' eyes

The Eyetrack III study findings have been floating around for some time. Periodically, Eyetrack comes up in conversations with clients and colleagues. If you haven't read the report (PDF) I suggest that you do.

The study isn't exhaustive and its sponsors properly note the need to combine their findings with other Web metrics. However, it contains valuable insights into site visitors' scanning patterns, and excellent general observations about content organization, design, copywriting and image selection that any site owner should understand.