Content syndication, the wrong way

A lot of marketing people subscribe to the reveries RSS feed. I do. And I'll share something with you about their content syndication: It truly irritates me.

The quality of information is outstanding. Excerpted content is descriptive and engaging. Beyond that, the experience often breaks down.

Click through from a newsreader. You arrive at a reveries landing page that provides the same description as the newsreader excerpt. You're prompted to click again.

You land on yet another page that tells you to - yes - click again to download a PDF version of the full story. Grrr. It doesn't happen every time, but enough to influence my opinion of them.

Folks, don't make it a challenge to get from newsreader to content. One click is all it should take.