English Cut

Thomas Mahon's English Cut is one of my favorite blogs. It's unlikely that I'll ever buy one of the Saville Row tailor's bespoke suits, but that's beside the point. In his friendly, conversational style, he convinces me that if I ever do buy one, it will come from him. From explaining the importance of "matched "'jetting'" to sharing the origin of the phrase "no strings attached," Mahon draws his audience into his craft.

He recognizes that many of his readers aren't going to drop $4,000 and up for a suit, no matter how compelling the case for doing so, and he doesn't leave them out in the cold. Posts like "If you can't afford bespoke..." offer valuable, uncondescending advice for the buyer on a budget. If you're really on a budget, he has help for you here:

That being said, for £200 you actually can get a ready-to-wear decent enough to convince us in the trade that you spent more around the £600-700 mark (approx. $1000 US). Just as long as you ignore the labels and follow these points....

Mahon's voice resonates through the blog; his timely posts cut through any pretense of overt marketing in a way that a more traditional Web site might not. And it seems to be paying off for him. His calendar for US fittings appears to be filling up.